
The Campaign was launched in the summer of 2007 with the aim of promoting the massive opportunities that exist in the annuity market for Financial Intermediaries to secure better annuities to tens of thousands of people who are retiring every year.
More than 6,000 Financial Intermediaries signed up to the Campaign, not only committing their support but also receiving a range of support and guides to annuity issues from Just Retirement.
We are working on a range of new initiatives to ensure that Just Retirement remains at the forefront of campaigning for the rights of UK retirees to enjoy a better retirement income.
The Campaign won a number of marketing awards and widespread recognition and advocacy amongst the IFA community.
Useful Links View our film 'The Journey Into Retirement' which looks at the range of choices that face retirees.