Everyone has a vision of their perfect retirement. As a specialist equity release advice service, our purpose is to help that vision become a reality.
Reasons why we believe what we offer you is different
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Putting you first
Since we always seek to put our customers' needs first, this allows us to provide an experience that feels truly different - we don't just recommend a product from our panel, we aim to create a positive financial outcome through the advice we offer having fully understood your personal situation.
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Reviewing your state benefits
Whether you ultimately decide to take out an equity release plan or not, we always undertake a full state benefits review. We look at which benefits you are entitled to and which you are actually claiming. This gives us a clearer picture of the effects of taking out equity release.
Of the people we speak to, 1 in 4 are indentified as missing out on state benefits worth an average of £700 per year.
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Encouraging you to speak to your close friends and family
Equity release has many benefits, but we know it's not right for everyone. That's why we actively encourage you to include your family and close friends in the decision-making process - including any meetings we have with you to discuss your options. We want you to be happy with your decision and confident that it provides the solution you're looking for.
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Happy to say no
Equity release is not right for everyone. For many people, we recommend a more suitable option after having looked carefully at their situation. |
Asking for feedback
Approximately one month after a customer completes on an equity release plan we ask for feedback on their experience. We also ask people who didn't go ahead with equity release for their feedback. Currently 97% of both customers and those people who didn't proceed are very happy with the service we provide. |
Sensitive to our customers' needs
Financial matters can be confusing - especially if you haven't had to think too much about them before. It's not always easy to keep track of things, and some of the decisions that need to be made can seem overwhelming. Our advisers are there to ensure your financial well-being is looked after, and any commitments you make are in your best interests. |
Carefully selecting providers
All the product providers we recommend are members of Safe Home Income Plans (SHIP). SHIP is an organisation that is there to safeguard your interests and has a strict code of conduct for all members. |
Transparent charging
We are very clear about the amount you pay for the advice you receive from us. While our analysis of your finances and advice on your options is free, if you decide to proceed with an equity release plan that we recommend you will pay £749 as an admin fee. |
Useful linksHow our advice service works
Safe Home Income Plans (SHIP)
What our customers say