Releasing the potential of Equity Release

Interest in equity release is continuing to grow with SHIP reporting a 14% increase in volume of business written for the second quarter of 2008, when compared to the first quarter. This indicates that demand for equity release has not been unduly affected by the problems associated with the 'credit crunch' and the UK housing market.

The underlying drivers of equity release are distinct from the wider housing market. For example, an increasing number of pensioners coming into retirement need to find ways to bridge the gap between the retirement that they want and the reality that faces them. In certain circumstances, equity release can be the right solution.

The continued rise in consumer interest presents a sustainable opportunity to grow a long-term revenue stream for your business and, by considering equity release as an integral part of financial planning, you can help more of your clients get the retirement they deserve.

With this in mind, we have created this resource area for you to access market information and trends, download marketing guides and sample marketing material to help you raise your game in the equity release market. We have also made a range of improvements to our Equity Release products to help you when advising your clients. Our Roll-Up Lifetime Mortgage features tiered interest rates starting at just 6.29% AER (6.3% APR) and a set-up and valuation fee free offer on all applications received between 14th August and 31st December.

Click here to register for marketing guides and samples.