It is easy to say we are different, but not as easy to convince. There are a few key facts about the way we operate that, we believe, do make us stand out from the majority of the financial services industry.
Watch this video featuring our CEO Rodney Cook.
Specialising in retirement Being specialist is very important to us. It's why we don't sell car insurance - we are experts in the retirement market and want it to remain that way. We provide both annuity products and equity release.
A pioneering approach We invigorated the enhanced annuity market when we launched in 2004, offering thousands of people the chance to select a higher income based on information about their health and lifestyle. At that time, many people simply didn't know that if they answered a few medical and lifestyle questions, they could get a higher income from their pension fund. Read more.
Financial prudenceWe have a prudent approach to risk - our business model ensures that we are self-financing, which means we never borrow from the money markets. Read more.
Supporting adviceThe vast proportion of our business comes to us via recommendation from financial advisers. We believe that specialist advice is crucial in helping you to plan your retirement finances effectively. Our commitment to supporting advice has led to a host of accolades from financial advisers since our launch in 2004.
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