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We have a policy of financial prudence - which means never taking risks with our customers’ money. Our equity release business is funded exclusively from our annuity assets so we do not approach the market for additional funding
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We campaigned for awareness among financial advisers of the Open Market Option - your right to shop around for a better annuity than your pension provider might offer
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We raised awareness of enhanced annuities - annuities that take into account your health and lifestyle and that potentially offer you more income in retirement than a standard annuity
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We are the largest provider of enhanced annuities, the second largest provider of annuities on the Open Market Option and the fourth largest provider of annuities in the UK
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We are one of the largest providers of equity release in the UK (we have lent £930 million in equity release since 2005)
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Over 100,000 people have become our customers since we launched in 2004
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We have total sales over £1.1bn and assets under management of £3.5bn (for the financial year 2010/11 ending 30 June 2011)
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Authorised and regulated by the Financial Services Authority (FSA), which sets out the regulatory standards that we have to meet
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We beat 34 of our peers for treating customers fairly in the 2011 Customer Impact Survey run by the ABI (Association of British Insurers)
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Financial advisers - the professionals who recommend our products to you, the customer - have voted us '5 star' in our category in the Financial Adviser awards for six years running
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Useful linksPermira's website
Read our annual report and accounts
Our board
Our senior management